I thawed out my hamburger and veggie soup which in my mind was flavoured to perfection. I had a bit of heat in it from Aubrey Rebel Habanero. I find Aubrey's hot sauce not bad but to me a generic tasting hot sauce. I opened the bottle of Dawson's and had a smell. A Beautiful peppery sweet smell to it. It was thicker than I expected almost close to a Picante in texture. That's from the fresh ingredients and olive oil, it makes a difference in taste. It's simple ingredients, but sometimes simple is best. The initial taste is sweet but not overtly. It's a full flavour like pasta sauce that has been on the stove all day. The heat creeps in later. I'm good with heat so it was nothing for me, but might too hot for some to dab on everything but I think it is perfect for everyone who wants to add flavour to sauces etc. I dabbed it first on my bread just to get a sense of flavour and to see what I'm dealing with. I loved it! I then added it to my once thought of perfect soup and made it better. Now I regret not buying their other sauces like Shawarma. Next visit. Just on flavour alone 5/5